I’m Gabriela Gonzalez, a designer and art director based in Barcelona. I work across brand identities, campaigns and digital experiences, from the first idea to the final detail.
Founder & Sr Brand Designer
Feb 2024 – PresentI lead brand identity, campaign, and digital design projects for clients including Glovo, Bolt, Worldcoo, and AllWomen. I work from the initial concept through to final delivery, shaping the visual direction and creating systems and assets that stay consistent across channels.
Ops Comms Design Lead
Oct 2021 – Nov 2024I led brand and visual communication for courier experiences across more than 25 markets. I created flexible templates and assets for web, app, CRM, social, print, and physical spaces, working with product, marketing, operations, and local teams.
Senior Corporate Designer
Sept 2019 – Mar 2021I created brand, marketing, and internal communications for an international fintech company. My work included the company website, campaigns, presentations, reports, event materials, and reusable templates for global teams.
Digital & Graphic Designer
Jan 2016 – Dec 2018I designed digital and print materials for marketing and brand communications. I created assets for the Argentinian market across social media, CRM, promotional, and internal channels.
Digital & Graphic Designer
Nov 2014 – Jan 2016I developed creative concepts and visual assets for advertising campaigns, working closely with creative and account teams from concept to final production. Clients included BROU, Movistar, SURA, L’Oréal, Fiat, and Jeep.
Have a project in mind?
I’d love to hear about it.